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A 'World' for Us

Tavern chain heads for Lakewood

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This fall, the Cleveland area — Lakewood, specifically — will get its first taste of World of Beer, a chain of craft beer-driven taverns with 27 locations, largely in Florida. Currently, there is one Ohio location, in Columbus' Brewery District, with another slated to open shortly in that city's Easton Town Center.

Partner Mark Pottschidt describes World of Beer, which will open in the recently renovated Bailey Building at the corner of Warren and Detroit, as a tavern built for craft beer lovers. Despite a selection of 500 bottles and 50 taps, absolutely zero space will be reserved for Bud, Miller, or Coors.

"It's really all about the craft and import beer," he says, adding that a large portion of taps are reserved for local brews.

Included in Draft Magazine's 100 Best Beer Bars of 2012, World of Beer adjusts its bottle line-up quarterly and swaps out taps nightly. For example, during summer, a shop might focus on seasonal brews like kolsch, wheat, saison, and blonde ales. Beers are always served in the proper style of glassware. And all beer — bottle and tap — is sold to go at retail prices.

New employees go through a two-week Beer School, where they learn about various beer styles and the particular labels that their individual store will be carrying.

The roomy 3,600-square-foot saloon will boast a lengthy 30-stool bar, booth seating, and an area for live music. But the most prominent feature, says Pottschidt, will be the beer coolers.

"The cooler is the showpiece," he notes. "Wrapped in brick, the cooler features an awesome display of bottles that glow at you when you walk in." Two four-door coolers flank the taps.

No food is served at World of Beers, but they partner with nearby restaurants to bring food in. Eddie 'n' Eddie's Burgers, Bourbon and Apple Pie, which opens next door this summer, will be a natural choice. (See the May 30 edition at clevescene.com for more on that new restaurant.)

"We've been scouting out Cleveland for quite a while," says Pottschidt. "Lakewood has the demographics, nightlife, great beer culture — everything we look for, all combined into one great community."

Pottschidt hinted that Cleveland Heights could be next.

Learn more at wobusa.com.

Got Carbs?: Brothers Printing has been at its current location on Euclid Avenue since 1974, and has had a downtown presence since 1950. The owners recently renovated their two adjacent buildings near the campus of Cleveland State University to include new retail and residential.

"We know downtown, we're heavily invested in the area, and we believe in the area," explains partner David Kaufman.

Part of that project includes a new restaurant called JB MACK, the first location of a growing franchise. The casual eatery opened Monday, July 16. Featuring the tagline "Taste the comfort," the restaurant specializes in customizable bread bowls filled with macaroni and cheese.

"We searched high and low for a great concept," says Kaufman. "This seemed like something that would have appeal to the students."

Kaufman describes the eatery as fast-casual: "Think Subway," he says. Guests select from eight house combos or they can design their own from a selection of cheeses, meats, and veggies. The ingredients get mixed into a bread bowl, topped with cheese, and run through a finishing oven to toast it all up. Start to finish, the process takes just a couple minutes.

Mac and cheese selections include plain; veggie with peppers, mushrooms, and broccoli; Philly with steak, onions, and peppers; and taco with seasoned ground beef, jalapeños, and cheese sauce.

JB MACK also sells soups, salads, grilled wraps, and grilled cheese. Prices range from $3.99 for a basic grilled cheese up to $9 for lobster mac and cheese.

The eatery is at 2032 Euclid Ave.; learn more by calling 216-771-6225 or visit jbmack.com.

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