by Sam Allard
And these proposed signs look...awful. I mean, whooee, just atrocious.
Fortunately, according to McFee, the design committee members weren't impressed. They questioned the prominence of "A Geis Property" at the top of the Breuer tower (pictured above) and diagnosed the condition of the graphics as "needing some work."
The Ameritrust Complex is still slated to house a hotel ("The Metropolitan"), a restaurant ("The M on 9th"), offices and apartments. The recurrence of an enormous red "M" appears to be the thrust of Geis' branding efforts. You'd think this were Sesame Street.