As Slash Film points out, "If ever a movie was made with the sole purpose to be sold at the Super Bowl, it’s Ivan Reitman‘s Draft Day."
And that's exactly what's slated to happen.
"Draft Day," the Browns-focused feature length film starring Kevin Costner, has been given a 0:43 slot to air its movie trailer during the Super Bowl on Sunday.
The film, if you haven't heard, has made headlines for blending real NFL footage with the stories of fictional characters, all while centering around the drama of picking first in the draft. It also has the complete cooperation of the NFL.
via a December 2013 Scene write-up on Draft Day:
Kevin Costner plays Sonny Weaver Jr, the general manager of the Browns facing all the pressure of the franchise-changing pick. In the original script, the team was to be the Buffalo Bills, but the movie studio got more incentives to film in Ohio and the Browns were a logical substitution.
The NFL and ESPN signed off on the movie, so there's actual game and draft footage in "Draft Day," and a little acting by broadcasters Jon Gruden and Chris Berman. But approval from the image-conscious league and network means the movie will play it safe with storylines and language (see this New York Times story the NFL's anger of the league's portrayal on ESPN's Playmakers and the networks subsequent dropping of the show).
Here's the commercial that's set to air: