Eminem is getting serious about promoting his new CD, Relapse, which comes out on May 19. It's his first album in five years, and much is riding on it — especially Em's career. Five years is a long time in the music biz; it's even longer when you're a rapper.
The album's first single, "We Made You," is a blah pop-culture walk-through where Em whines about being a star. You know, his usual stuff.
So Slim Shady's hitting the Internet from all directions. There's Popsomp Hills Rehabilitation Center, whose website plays on the album's rehab theme. There's also a reference to the single in the site's "We Remade You" slogan. (Say Pompsomp Hills real fast to get the joke).
Em's also been tweeting a lot lately, mostly hyping the new CD.
Dig around the Popsomp Hills site. There's some neat things going on. Hopefully Relapse will be half as clever. —Michael Gallucci