A native Clevelander, Valerie Seeley moved to Chicago to further her floral career when her children left for college. There, she did flowers for private parties and institutional galas at places like the Shedd Aquarium, her celebrity clients including Jenny Jones and Oprah Winfrey. "She was simple," Seeley says of Oprah. "She liked purple tulips." Seeley opened her Tremont shop 18 months ago, remodeling a space that most recently housed a Hispanic church. The shop's decor shows her flair for incorporating unusual glass, fabric, and driftwood into her designs. Prices are reasonable, and she delivers -- in a midnight blue van sprinkled with gold and silver stars.