Axford is a short, stocky mixologist who can rattle off recipes for 500 different cocktails and 200 martinis. Among his signature drinks is the Bazooka Bubblegum Shooter, made with Southern Comfort, banana liqueur, grenadine, and cream. He's also known for his cherry-garnished Stiletto martini with Skyy Berry vodka, blue curaçao, and sour-lemon mix. But to Axford, bartending is more than just making a potent libation. "You can always go to Borders and pick up an Idiot's Guide to Bartending to learn how to make a drink," he says. "If you can't have a conversation with your customers, you're not giving them a memorable bar experience."