Best New Slogan

"We Are All Witnesses"

Yes, it arrived with a corporate swoosh, but it also looked very cool written in the windows downtown when the Cavs were making a surprisingly good showing in the playoffs. The six-story LeBron billboard-- looming like the eyes of Doctor Eckleburg in The Great Gatsby -- is the perfect visual complement. As the mantra of King James' court, the phrase sounds appropriately biblical. Yes, we are all witnesses, and thanks to this year's contract signing, we will continue to be for at least three years to come.