Best Record Label

Auburn Records

A former sales rep for Warner Brothers back in the days when record labels sold records, Bill Peters launched his own metal label some 25 years ago. In the early days, he helped his bands get deals with MCA and Island, but he's remained ardently independent all the while. Auburn's current roster includes Cleveland metal acts both old (Breaker, Shok Paris) and new (Eternal Legacy). Well-connected with the German metal scene, Peters regularly takes his bands overseas, where they perform before crowds numbering in the tens of thousands. A humble, modest guy who hosts a popular metal show on WJCU, Peters is one of the local scene's biggest advocates, and his label is a gift to Cleveland