If you want to see how some local musicians are properly utilizing social media, look no further than the tumblr account of Smoke Screen, the hip-hop duo who go by the names Mooke and Chemist. Their page, smokescreen216, does it right — quality, succinct, flashy — avoiding the annoying social media pitfalls that plague many artists who simply use their site to sell tickets to upcoming shows. They'll embed videos from Youtube or Vimeo and audio from Soundcloud or Bandcamp of their work or from other musicians they dig. They'll throw up a cool photograph from behind the scenes or a creative shot from one of their shows, and they'll post where people can download their stuff for free, which everyone can get behind.
Staff Pick: land-studio.tumblr.com.