After buying the Clifton Web last year, Mike Schneider's first move was to deep-six the dusty, dingy dildos in the back of the novelty shop and expand his gay- and straight-porn greeting-card collection. It must be working. Schneider reports that card sales account for 40 percent of his business. Here's a taste of what's on the racks: "Thoughts of you go straight to my head. Both of them."