A few years ago, Cleveland Cinemas marketing director Dave Huffman went to an all-night horror movie marathon in another city and realized he loved the concept. He also realized he could improve upon the format if he hosted something similar at the Capitol Theatre in Cleveland.
"It was poorly run, and I just wanted to do something better," says Huffman. "I wanted it to be a more serious thing."
Serious fun, that is. Four years ago, he launched 12 Hours of Terror, an all-night fright fest featuring old school horror flicks that put schlock before shock. Last year's event drew some 220 patrons, many of whom attended the previous incarnations. This year's event takes place from 8 p.m. to 8 a.m. on Saturday, Oct. 19. The Capitol Theatre again plays host.
"I try to get a variety," says Huffman when asked about the films he picked for this year's event. "This year is very '80s. We're showing the campy Creature from the Black Lagoon 3-D because there's a new print. I figured we should take advantage of these new 3-D prints. It was shot in the dual projection system and for years Creature would be shown in a red-blue 3-d. But this a new version and it should look great."
And that's not to mention The Evil Dead, From Beyond, Christine, Killer Klowns from Outer Space, Street Trash and a surprise secret screening.
"People are really exciting about Street Trash, which is just gooey and disgusting," says Huffman. "And there's a lot of interest in Killer Klowns from Outer Space."
So what's the key to staying awake for 12 hours (with a 25-minute intermission for a continental breakfast at 5:30 a.m.) to sit through one blood-spattering film after another?
"We sell 5-hour energy drinks," says Huffman, "and people drink a lot of Mountain Dew."
Tickets are $25 in advance, and $30 the day of the show. —Jeff Niesel