Margot & the Nuclear So and So's aren't a buzz band. It's more like a murmur, a secret barely whispered around mainstream and indie power centers alike -- even with a fresh record deal from V2/Artemis and a spot on MTV News. Perhaps Artemis thinks it's found the next Sufjan Stevens or Belle and Sebastian. The phrases "chamber pop" and "freak-folk" are tripping off media tongues. Margot has a niche -- and whether they fit into it or not, they'll have to get used to the attention. Critics compare Margot & the Nuclear So and So's to other large ensembles with quirky instruments (such as the Decemberists and the Arcade Fire), though the group's sound and substance is far more sincere and far less pretentious. With vulnerable melodies and a forthright approach to songwriting, the band orchestrates acoustic sounds to serve the reticent soul of its material, rather than the other way around.