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Can this year's Cavs slogan rise up?

With the NBA playoffs underway, the Cavs have gone public with their slogan for the year, “One Goal™.” The laudable message of focus and unity beats last season’s “Rise Up.” To us, it sounded OK, but not great — is one goal really enough to take a team all the way? But what do we know? So we reached out to two experts on goals, achievements and impressions.

Dr. Mary Jen Meerdink — an executive coach, thinking partner, management consultant and head of Cleveland's Dr. K. Kay Potetz & Associates — responds via e-mail: "The Cavs' slogan, 'One Goal,' communicates not only a general sense of urgency and excitement about winning, but also, for anyone who hears it, it immediately evokes the concrete image of the awaiting basket at the end of the championship court.

"Everyone 'gets' it. In this way, whatever a given individual's contribution may be toward that end (i.e., as player, coach, fan, sponsor), they can each connect their efforts to that clear, ultimate endpoint. So, although 'One Goal' may sound broad, it evokes a powerful shared vision to which everyone connected to the Cavs can feel a way their contributions are connected in a meaningful way to that final outcome."

A marketing guy gave "One Goal" a mixed review.

"It's a good tagline," says Gerard Dominick, managing principal of Akron's G-Designs and Marketing. "But I'd have had something tied more with Cleveland. They won the homefield advantage by having the best record in the NBA. I would have had 'The Cavaliers: Bring It Home,' which has that team effort, but also ties in with Cleveland."

So the verdict is split. A good tiebreaker will be a championship win, which will officially make the slogan prophetic and immortal ... until the Browns brings the city a fresh wave of disappointment. — D.X. Ferris


Big surprise: Mayor Frank Jackson announced Saturday that he'll be fishing for Term No. 2 this year. Old Silver went public at noon when he opened his new campaign HQ at 3590 Carnegie.

Who else is even out there to challenge? According to media reports, we've now got a field of minnows surrounding the whale: radio host Kimberly Brown, attorney Mike Nelson, maintenance man Ricky Pittman, former councilman Norbert Dennerll and marketing rep Laverne Jones Gore.

But Jackson might have some trouble getting the word out online for now. Go to and see why. (Who's this Iris cutie, Daddy Frank?)

It sure looks like a preemptive strike against his web potential, since a Google search brings up that website before Jackson's actual site at

An e-mail to Jackson's new campaign on Monday morning, and messages left with his hotline, went unanswered by press time on Tuesday afternoon. With nearly a million on hand to campaign, who cares about service? Dan Harkins



It turns out that holding those Rock Hall inductions here a few weeks ago may not have been so good for the city after all, seeing as it played right into the clawed hands of the diabolically cloaked New World Order. Witness a new video documentary, The Sun at Midnight, by Austin-based Texe Marrs, a retired USAF officer, a former assistant professor of aerospace-weapons studies, president of Living Truth Ministries and evangelical broadcaster.

In his book Mysterious Monuments, Marrs exposes secret Da Vinci Code-type messages of a demonic nature, boldly graven in plain sight via pagan symbols, monstrous statues and Lovecraftian designs in assorted worldwide monuments and government-sanctioned edifices. Such accursed stones and obelisks attack Biblical values and decency at places like the National Cathedral in Washington D.C., Rockefeller Center, the Capitol ... and Cedar Point. Sandusky, according to Marrs' logic, is an entire city laid out in the form of a Freemason square-and-compass. It is also home to Cedar Fair, a company whose flagship theme park has the world's largest wooden roller coaster, known as "The Beast," which runs three six-car trains, making a numerical 666.

Just as bad in the Marrs-ian chronicles is the propagation of pyramid-shaped buildings across the world in recent years. He names many in The Sun at Midnight, including the crystal pyramid of the Louvre (made famous in The DaVinci Code), a pyramid erected by North Korean dictator Kim Jong Il, the Luxor hotel/casino in Las Vegas, a pyramid-shaped skylight on the U.S. Mint ... and sinister architect I.M. (Illuminati Minion?) Pei's design for the Rock and Roll Hall of Fame and Museum.

"Satanic leaders are well aware of the Luciferian intent of the pyramids, and this is why this design is so immensely popular among the wealthy, elite buildings for today's Illuminati global network," writes Marrs. Pyramid structures, he claims, represent both womb and phallic symbols of paganism, preparing the oblivious masses for a coming "cold, cruel Kingdom of Evil." Not to mention a dimensional gateway for Gozer to transform into a giant sloar.

We tried to get an answer from the Rock Hall: Are they guilty of an insidious end-times conspiracy by depraved underground secret societies? And would this mean a special discount in Rock Hall admission fees? But no response has been received. More evidence of a cover-up? — Charles Cassady Jr.

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