When you walk into the Warehouse Districts new high-end fashion boutique Style Lounge tonight, expect more than mere racks filled with the latest jeans, dresses, and shirts. Every Saturday, DJ Joey Fingaz provides a hip-hop and Top 40 soundtrack to complement your shopping spree.
Meanwhile, co-owner Aja Lewis pours complimentary Heinekens, Coronas, and white wines. You want your guests to be comfortable, so you offer them something to drink, says Style Lounges other owner (and Ajas mom), Nina Lewis.
The pair opened the shop last month to showcase designs by Peoples Liberation, Blue Cult, and 55DSL. To put shoppers in a browsing mood, they installed a bar and DJ booth next to the stores two dressing rooms. At lunchtime, everyones bopping in for a second to look, says Aja. In the evening, they want something to wear that night. This isnt your average retail store. Its something with a kick.
Saturdays, 5-10 p.m., 2007