Jimmie Jack is the antithesis of the pretty-boy pop vocalist. While the boy/girl themes that predominate here may suggest a softer stereotype, Jack's brawny, gravel-edged pipes are pushed toward overdrive most of the time on 3 Kords. Jack's band -- a high-energy trio consisting of Jack on guitar and lead vocals, Chris Riemenschneider handling drums, and Jim Critzer manning the bass -- complements him well, with skillfully crafted hooks, arena-sized sonics, and song lengths tailored for airplay.
As a tunesmith, Jack improves his chances for airplay with a consistent knack for turning ear-grabbing phrases and for keeping the songs varied. Still, his balls-out delivery cries out for a stronger instrumental response than what's found on 3 Kords. It'd be nice to hear the band tear it up a little here and there, but Jack and company appear to be more intent on busting playlists than busting loose.