When: June 8-10 2012
The press release for this weekend’s Weapons of Mass Creation Fest calls it “the premier art, design, and music fest in the Midwest,” and that may be so. But talk a little with founder, designer (and break dancer) Jeff Finley, and it’ll dawn on you that it’s something entirely more radical: a celebration of risk taking, maybe, or a roadmap to the New Economy. “If there’s a theme, it’s the renaissance of the scrappy, creative, D.I.Y.-style entrepreneur,” agrees Finley, a partner in creative-communications agency GoMedia, and a fairly scrappy dude himself. For one thing, he’s managed to shepherd the three-day event into its third annual appearance, an accomplishment he says required “lots of blood, sweat, and tears.” For another, he’s stocked it with an impressive local and national lineup of 20 speakers (like Boston clothing designer Johnny Cupcakes), 20 designers (like N.Y.C. illustrator Jon Contino) and 30-plus bands (like Cleveland’s own Cloud Nothings). Why? Because he can. “There is so much opportunity here, so much room for creativity. Events like this bring thought leaders here from all over the country, talking about the importance of just doing it yourself. For Cleveland, that’s nothing but good.” The fest kicks off Friday June 8 at 6 p.m. at venues throughout the West Side’s Gordon Square. An all-access three-day pass is $60 online; lots of other ticket options are available. Find details and a full schedule of events on the website.