There are a slew of songs in the contemporary history of pop music that get stuck inside your head so hard a scant note or phrase can bring back the entire tune. The African tune “Mbube,” which became “The Lion Sleeps to Night," and Aqua’s “Barbie Girl” are two mega-hits that immediately come to mind when it comes to a melody-of-stickiness, or MoS. ...
MoSes aren’t just one-hit-wonders produced and backed by industry titans. A MoS is any sound that can permanently attach themselves to a person’s mind, taking them back to a specific place, time, and/or moment. In the world of indie-pop, a MoS is an important part of living. It’s the song played on borrowed speakers inside the confines of a bedroom with the door shut, or the sound that causes coffee shop patrons to bob their heads while blogging about MoS on their laptops.
“Young Folks,” by Peter, Bjorn and John was a MoS for last summer. The whistling chorus was like a cloud of Swedish denim descending upon the landscape of rock. For a brief moment, it was nearly as addictive as “Don’t Worry Be Happy,” by Bobby McFerrin. I say “brief moment” because McFerrin’s tune exploded into such a gargantuan number that the artist refused to perform the song at many concerts by the late 90s. PB&J’s tune seemingly died out by fall of ’07. But it’s still a MoS. Entire crowds waiting for a Shins concert could whistle the tune in time and on the correct key. That’s sticky.
This brings us to a current MoS, which happens to be coming out of Cleveland. It’s by a local band called The Twilight, which starred in the above trailer for this year’s Cleveland Film Festival. And it received plenty of airplay on WJCU 88.7 during the mid-morning drive time. The name of the song is “I’ve Got Love.” And it earns its MoS reputation for a refrain of the same words.
This Thursday night at the Grog Shop, it’s almost certain that the Twilight will play their MoS. And if you’re a present at the show, chances are you will sing along with it or, at the very least, watch hundreds of others sing along. Then, before you know it, the sound will attach itself to your mind, permanently, and you’ll be humming it three weeks from now in the shower, for reasons you just can’t figure. – Bradley Campbell