Daily circulation of papers fell again in the most recent audits. The Plain Dealer, as you would imagine, is not exempt from the whole dying newspaper thing, dropping 8.14% to a circulation of 267,888, 18th most in the country.
Overall average paid daily circulation fell 8.7% year-over-year for the six months through March, ABC said. That's an improvement on last fall's numbers, which were down 10.6% year-over-year. Sunday was down 6.54% in this report compared to a 7.5% drop in 2009.
But at the top of the circulation charts, the big just keep getting smaller — often much smaller.
Of the top 25 dailies, only The Wall Street Journal managed to record a year-over-year gain, and at that, the 0.5% rise would in past years be described as flat.
The PD's Sunday circulation fell 7.87% to 362,394. Let us mourn those Family Circus loyalists who have passed away.