Local Hoover Exec Pulls Ads From ABC Over Soap Opera Cancellations



Brian Kirkendall, defender of soap operas.
  • Brian Kirkendall, defender of soap operas.

ABC recently announced that "All My Children" and "One Life to Live" would not be returning to the screens of lonely housewives, relaxing stay-at-home moms, and old women after this season. This news sent shockwaves through the country. Soap operas, after all, are part of the fabric of TV and America.

Reaction has been strong and negative. Fans flooded the network with pleas to reconsider. Message boards flared up with angry and desperate missives. Grandmas from coast to coast spewed vitriol and four-letter words at their big-box television screens, nearly spilling their slo gin fizzes in the commotion.

One man, however, had the power to make a bigger stand for everyone's favorite long-lost-sister's-twin-marries-father's-gay-lover-who-came-back-from-the-dead entertainment.

Meet Brian Kirkendall, a Hudson guy and Vice President of Marketing at Hoover. Turns out he, and his mom, have been longtime fans of the soaps, and when they heard the cancellation news, Kirkendall sprung into action. In defense of "All My Children" and "One Life to Live," he would pull all of Hoover's advertising from ABC.

Via NewsNet5:

He was visiting his mother, a soap fan, in the hospital at the time. "She's like when you were a baby," he said. "You used to sit beside me and we'd watch them together, you were kind of raised watching those shows."

Then Brian called his wife Christine to tell her. "She was like what am I going to do without the Buchanans?"

When Brian logged on to his work's Facebook page Sunday night though he quickly found that what he was hearing from his family was also what he was hearing from customers all over the country. You see Brian is vice president of marketing for Hoover Vacuums, a soap advertiser.

On Monday he decided to post a personal message on Facebook. Kirkendall wrote "I want you to know from me personally that we hear you loud and clear.

"My wife and mother are both passionate viewers of All My Children and One Life to Live as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are.

"In fact, we will discontinue our advertising with ABC this Friday, 4/22," he wrote.

Will it happen? Maybe. There's been strong support behind the movement. But we still have a sneaking suspicion that what appears to be Brian Kirkendall is actually his evil twin brother, and that the real Brian Kirkendall is tied up in a basement, and he would never do this. You'll have to stay tuned to see if he escapes before Friday and remedies this mess...

We welcome readers to submit letters regarding articles and content in Cleveland Scene. Letters should be a minimum of 150 words, refer to content that has appeared on Cleveland Scene, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at [email protected].

Support Local Journalism.
Join the Cleveland Scene Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Cleveland Scene Press Club for as little as $5 a month.