A Brand of Heroin Named "LeBron James"

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The Village Voice passes on the rather innocuous and not unusual news that the DEA took down a heroin mill in Fort Lee, NJ recently. Ah, but there's more.


About five and a half pounds of heroin was seized yesterday, as well as 100,000 glassine envelopes. The envelopes bore names of different brands of the drug, including "Roger Dat," "Spring Break," "True Dat" and — just in time for the second round of the NBA playoffs — "LeBron James." Ten people are currently being held in connection with the bust.

Officials estimate that the heroin was worth over $1.5 million. $50,000 of cash was also seized.

Users complained that while the "LeBron James" brand starts out with a quick bang and big promises of the best high ever, it never quite delivers once game-time arrives.

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