The burgeoning block-long strip of clothing stores on Coventry Road in Cleveland Heights now has an official name and a brand-new signature event. The merchants have dubbed themselves the Coventry North End Garment District. And tomorrow from 7-11 p.m., they are kicking off their monthly “shop hop” a.k.a. First Thursday on Coventry. In addition to being open late, individual shops will be offering refreshments, entertainment, sales and discounts.
The Coventry Garment District features nearly a dozen stores with stuff ranging from high-end women’s fashion to hip-hop styles to vintage and quality resale. Shoppers are welcome; flash mobs are not!
“We’re trying to brand it and get people to realize what a cool clothing district this is,” says Steve Presser, owner of Coventry Road toy store Big Fun and semi-official publicist for the street. “We want to get more foot traffic on the street so people will get familiar with what we have. We figured, let’s get first one in during the holiday season. Then when the weather is nice, I think it will really kick.” — Anastasia Pantsios