Cleveland is in the national spotlight, and this time, it’s not because of a restaurant or the foreclosure crisis. CNN will be interviewing the staff of Tremont’s Visible Voice Books tomorrow afternoon and everyone’s invited. Be there from 2 to 4 p.m. to smile for the cameras, listen to some music, and support Cleveland.
Back in November, Visible Voice was ground zero for the start of the now national phenomenon of the Cash Mob movement. What’s a Cash Mob? You should know by now, but it’s an effort to revive shopping local by making it a fun night out. A general location and a specific time and date is spread via social media, everyone brings $20 to spend at a local shop, but the targeted store isn’t announced until participants are gathered, typically for adult beverages (which by the way, happen both before and after the shopping.)
The concept was thought up by Cleveland attorney Andrew Samtoy as sort of a positive reinvention of the negative connotation attached to some flash mobs.
The first Cash Mob happened at Visible Voice and since then, the impromptu shopping throngs have sprung up everywhere from Chagrin Falls to Long Island and Albuquerque to San Diego. Naturally, local businesses love the idea and naturally, so does the media.
If you can’t visit Visible Voice tomorrow afternoon for their CNN debut, you can catch Cleveland’s third Cash Mob tomorrow night at 6:30 p.m. in Coventry. Bring $20 to spend! You can find exact mob gathering info here.