Brownie the Elf got a bit of a monocle-emblazoned makeover - complete with mustache!
The renowned Cleveland icon now looks slightly less intimidating than ever. And do give the rest of the NFL a once-over. Would The Drive have hurt as much if it had been John Elway leading the "Prancy Horsies" down the field?
Yes. Yes it would have.
We're just hoping Haslam and Co. don't take this UK inspiration to heart and start promoting 10-pence crumpet night.