Here's the Horrendous Proposed Signage at the Ameritrust Complex


1 comment


Via the dynamite tweets of PD real estate reporter Michelle Jarboe "Don't Call Me Nanny" McFee, representatives from the Geis Company met with the Cleveland Design Review Committee this morning to discuss signage at the Ameritrust complex, which Geis recently acquired in a major deal with Cuyahoga County.

And these proposed signs look...awful. I mean, whooee, just atrocious.

Fortunately, according to McFee, the design committee members weren't impressed. They questioned the prominence of "A Geis Property" at the top of the Breuer tower (pictured above) and diagnosed the condition of the graphics as "needing some work."

The Ameritrust Complex is still slated to house a hotel ("The Metropolitan"), a restaurant ("The M on 9th"), offices and apartments. The recurrence of an enormous red "M" appears to be the thrust of Geis' branding efforts. You'd think this were Sesame Street.

We welcome readers to submit letters regarding articles and content in Cleveland Scene. Letters should be a minimum of 150 words, refer to content that has appeared on Cleveland Scene, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at [email protected].

Support Local Journalism.
Join the Cleveland Scene Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Cleveland Scene Press Club for as little as $5 a month.