Evidently — according to a press release from Content Marketing Institute's founder Joe Pulizzi — Shatner will be sharing "stories."
"From Captain Kirk to Boston Legal to content marketing partnerships with major brands, Mr. Shatner's storytelling will provide the perfect closure to the largest content event on the planet," wrote Pulizzi.
Bit of a stretch perhaps, but how amazing would it be if this were Shatner's entire speech:
If you missed the two-hour one-man show Shatner's World, We Just Live In It when it visited Cleveland, or Shatner's performance with Betty White and Co. on this year's "Hot in Cleveland" premiere, this may be your last chance to see a master orator orate.
The Content Marketing World Event will be held at the Cleveland Convention Center, which according to early reports has no cell phone reception. Yeehaw!