Will Grocery Delivery Become a New Fad in Cleveland?

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Cleveland.com published an article this morning profiling a new Cleveland-based company, Presto Fresh, which delivers groceries right to the doors of Cuyahoga County residents, 7 days a week.

The interworkings of Presto Fresh are fairly straightforward, the article states:

Customers browse among the 3,500 items on the www.prestofreshgrocery.com website (including about 300 organic items), and pay in advance online. Items are delivered within a day or two within a two-hour window between 1 p.m. and 9 p.m., seven days a week.

The minimum order is $50, not including a delivery charge that ranges from $7.95 to $9.95, depending on how much you buy, with extra discounts for people who are more flexible about their delivery times.

Grocery delivery is nothing new. Companies in other major cities, including Chicago, New York, and San Francisco, adopted the fad years ago (plenty of Ohio-based stores have some kind of Click & Go system, too). And many people love it, especially folks too busy to shop during the week or those who don't have reliable access to transportation.

Then there are the skeptics, or people who find the online selection limited and prefer picking out their own fruits and veggies. (We imagine there have been an array of hilarious/awkward goof ups that have turned people off as well). 

Despite having only been in business for a couple of weeks, the three employees at Presto Fresh seem optimistic about their company's future and hope to develop a dedicated customer base who routinely uses their services.  

What do you think, Cleveland? Is this a trend that will catch on in our city? It is something you have or would be willing to try?


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