To launch its youngster-oriented Hard Rock Roxtars program, Hard Rock Cafe Cleveland hosts a Does Your Child Look Like a Rock Star? contest on Saturday, Nov. 1. During the event, which takes place at 3 p.m., kids, in costume or not, will eat free if each tyke is with an adult purchasing an entrée. The winner will receive a Hard Rock Cafe gift card or a 2015 birthday party for eight of the child’s friends.
Additionally, the Hard Rock will unveil the Hard Rock Roxtars, a band of animated characters serving as brand ambassadors for the Hard Rock’s new kids’ programs. Expect Hard Rock Roxtars-themed menus, guitar-shaped plates and Hard Rock Roxtars photo opportunities. The Hard Rock will also begin offering healthier food options, ranging from “not-so-diddley” chicken breast to the “twisted ‘n tasty” cavatappi pasta.
As can be expected, the campaign will be accompanied with a collection of clothes, accessories and gear, including band T-shirts and light-up drum sticks.