Much of the credit for Cleveland’s undeniable urban revival can be attributed to collaborative efforts amongst a whole new wave of creative, industrious makers. A perfect illustration of those tactics can be found in Ohio City, where brewers big and small are working as one to boost the standing of the entire region as one of the best destinations for craft beer.
In an attempt to distill all those narratives into a single, tangible expression, Platform Beer
owner Paul Benner approached CLE Clothing Co.
founder Mike Kubiniski to see if they couldn’t dream up a tasty little collaboration of their own. The result is New Cleveland Palesner, a unique brew from Platform brewer Shaun Yasaki that blends an Old World pilsner with a more modern American pale ale to delicious results.
“We wanted a beer that was approachable for anybody but at the same time one that a beer nerd would appreciate,” notes Benner of the 5-percent suds. “It’s the sort of easy-drinking beer that we would drink around the brewery. It tastes really good and fresh.”
The beer, which is being brewed now and will be canned in a few weeks by the mobile canning company Buckeye Canning
, will be available just in time for New Year’s Eve celebrations. In addition to Platform Beer, the cans will be available at Greenhouse Tavern and select area grocery stores.
The packaging and label were designed by Kubinski. “It’s something we’ve always wanted to do,” he says of the project. “I have a background in packaging design – boring
packaging design – so to start doing beer labels is pretty cool.”
The sleek retro packaging features a graphic Cleveland skyline as well as the following narrative that outlines the objective behind the brew.
Cleveland has always been a city of makers. Once the fifth-largest city in the nation, Cleveland’s hardworking residents rolled out an endless supply of iron and steel, cars and clothing, beer and whiskey. Those were heady times for the industrial Midwest. But fortunes change, factories close, jobs leave, and somewhere along the way we lost our will to create. That’s changing – and fast. Born of a desire to build, a whole new generation of makers are fueling what’s being branded a Rust Belt Revival. Artists, designers, builders, chefs and brewers once again are working to make Cleveland a capital of creation. But they’re not going it alone. The catchword these days is collaboration, powered by a mutual desire to return Cleveland to its rightful place of prominence. Want proof? You’re holding it, a unique beer birthed by two such makers: CLE Clothing Co. and Platform Beer. Part pale ale, part pilsner, 100% Cleveland.
Platform owner Justin Carson says the timing could not be better to unveil a project like this.
“What’s so cool about what’s happening in Cleveland right now is that everybody is working together,” he explains. “Cleveland’s momentum is just amazing right now. We were thinking about a way to come up with something tangible that shows that it’s happening but also that people can feel good about. I think this will be something people will be proud to share with their family and friends.”