Armond Budish to Announce Convention Center Naming Rights Deal With KeyBank


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Cuyahoga County Executive Armond Budish is expected to announce <s>Tuesday</s> Wednesday at the State of the County speech a new deal with KeyBank as the naming rights partner for the Cleveland Convention Center. 

Specific contract numbers were not immediately known, but sources put the deal at more than $350,000 a year for 20 years, which would be above the national average of about $322,000 a year for such contracts in similar markets.

The Superlative Group, a Westlake-based company with a national portfolio of work in this area, had been contracted by the county and city to find naming rights partners for the Convention Center and Med Mart, as well as other sponsorship deals. The $500,000 yearly fee for its services was split between the county and city since 2013. The more than $7,000,000 in profits will be split as such too.

A county spokesman, a representative from KeyBank and the Superlative Group did not respond with comment before press time.

We'll filter in details on signage placement and timeframes, as well as comment from the relevant parties, as we get them.

This post originally misstated the date of the State of the County speech as April 14. It is in fact on April 15.


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