Restore Cold Pressed Juices to Open in Playhouse Square

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Add Restore Cold Pressed to the growing roster of Cleveland juice and smoothie bars. The Playhouse Square shop (1001 Huron Rd) has announced an opening day of May 27.

Run by Northeast Ohio boomerangers Adam Wright and Christie Pritt, the 1,500-square-foot shop is located in the American Institute of Architects building. The pair, who met at Ohio State University and lived for the last six years in New York City, recently moved back to the area to launch the business.

“Cleveland is an ideal location, and we had always intended to move back here eventually,” explains Wright. “This gave us a great reason to. In New York, there is almost a juice bar on every corner. Juice and juicing actually has become a big part of our lives over the past several years.”

The juices and smoothies will use all-organic fruits and vegetables, including as much local product as possible. Customers can choose between pre-bottled products or those made to order at the roomy juice bar. Restore will even deliver your juice within a certain radius of downtown. Guests will be encouraged to linger in the Wi-Fi café, where a small menu of vegan and paleo food items also will be on hand.

Wright and Pritt are conscious of the fact that despite the genre’s growth and traction, these juices still can cause customers to do a price-point double-take.

“Even in New York, there is still sticker shock,” says Pritt. “But when you taste it and feel the difference between fresh, cold-pressed juice and something that isn’t, it’s crazy. It’s a higher price point but we definitely think there’s a movement toward seeking out foods that are healthy for you and for the environment.” Each serving, she adds, contains between three and five pounds of organic fruits and veggies.

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