Doug Katz, chef-owner of Fire Food and Drink
and Katz Club Diner
, will try his hand at chef merchandising for the first time this fall with Fire Spice Co.
Fire Spice Co., Katz's new spice company, will initially sell six different spice blends: garam masala, barbecue rub, Mexican chocolate brownie spice, ras el hanout, Ethiopian berbere and pickling spice. Each packet, created in Katz’s catering kitchen at Katz Club Diner, will come with an original recipe printed on it and will cost less than $10.
Katz told Crain's Cleveland
he came up with the idea for Fire Spice Co. while making Indian curry, which is normally a lot of work. When he added his spices "all of that anxiety and stress of cooking went away." He also plans to launch a spice-of-the-month club aimed at the everyday cook. The Council of Smaller Enterprises in Cleveland provided funding for this venture.
Katz received a $2,500 award after finishing as a finalist in the annual COSE Business Pitch Competition in May of this year. This money was used for to fund the startup cost for the spice company. Expect to see Fire Spice Co.'s custom-blended spice packets in local cooking stores, farmer’s markets and at Katz’s restaurants this fall.