Jason Kipnis, Uber Cleveland's "Rider Zero"
Wednesday night, Uber offered its local drivers — whom Uber calls its "driver-partners" — a voluntary workshop hosted by Destination Cleveland.
The workshop is a three-hour interactive affair designed to give Cleveland's hospitality staff the knowledge and tools to enhance a visitor's experience.
Last night, Destination Cleveland hosted the "Travelbackers" workshop at the Tri-C Hospitality Center on Euclid. Scene
was initially made aware of the program when an Uber driver called in to Wednesday morning's Sound of Ideas program, citing the workshop as one reason (among many) why Uber was such a cool and convenient place to work.
The Travelbackers workshop, according to Destination Cleveland's Communications Manager Jennifer Kramer, was constructed with local "front line hospitality staff" (concierges, cabbies, tour guides) in mind, but it's open to anyone who would like to attend.
"[It] teaches participants about the nearly $3 billion investment in Cleveland’s visitor-related infrastructure," Kramer wrote Scene
in an email. "It also offers suggestions about how they can provide visitors with an experience they will never forget."
The Uber workshop features most of the same content as the regular monthly Travelbackers program, led by Destination Cleveland's "Visitor Experience Program Manager" Eric Embacher — practicing communicating "clearly and warmly;" getting the inside scoop on development news and RNC updates — but was designed in partnership with Uber, exclusively for its drivers.
Kramer said the expected attendance at last night's workshop was 30, and that through two years, more than 1,000 Clevelanders have participated in the Travelbackers program.