Cleveland SGS Releases Third 'Behind the Sign' Installment


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If you haven't yet checked out Clevleand SGS's "Behind the Sign" documentary series, then please do amend that issue.

Episode 1 features Earl Phillips, owner of U-Need-A-Sign Company on East 131st Street. The second episode documents the workings of McMahan’s Wrecking, a 17-acre auto-salvage complex that employs 40 people.

Today, the latest from Cleveland SGS focuses on Bernie Naworski, owner of Play It Again Sam, the vintage audio equipment business at 14311 Madison Ave in Lakewood.

From SGS: "Much has changed since 1979 when Bernie first opened his doors to the public. Then, audio equipment was designed with both form and function in mind; it was considered to be a semi-permanent piece within one’s home that was intuitive to operate and easy to repair. Now, consumer culture has shifted away from permanency, towards one driven by the 2-year upgrade model. Upgrades sold as improvements in quality have become more of a status symbol then actually adding anything of real value or substance to the consumer."

The interview with Bernie reveals much about the ongoing resurgence in analog technology and its impact on a local business. The soundtrack from Richard Chartier is pretty intense, too, and works perfectly here.

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