Yesterday, local promoter Elevation Group hosted a press conference to announce LaureLive, a two-day music festival set to take place at Laurel School, an all-girls (K-12) independent school in Shaker Heights, on June 11-12. The festival will take place on Laurel’s 140-acre Butler Campus located at 7420 Fairmount Road.
“Laurel School has a rich legacy of empowering girls to claim their voices and a long tradition of excellence in the arts,” says headmistress Ann V. Klotz in a press release. “A few years ago we began our 'Music with a Mission' initiative to bring more arts education and programming to our students and to the community. LaureLive builds on those efforts.
This mission-driven festival allows us to proclaim our commitment to the arts, give our students real-world experience via hands-on learning and internships and share our exceptional Butler Campus with a wider audience. As a school known for curricular innovation and excellence, we are very excited to play a major role in launching a new music festival unlike anything else in Northeast Ohio.”
The two-day festival will feature 30 performances, including national acts such as O.A.R., Grace Potter, Michael Franti & Spearhead, Andy Grammer, X Ambassadors, Elle King, Andrew McMahon in the Wilderness, Red Wanting Blue, Civil Twilight, ZZ Ward, Ra Ra Riot and others. Local acts such as Carlos Jones and Welshly Arms, who’ll perform with Cleveland’s Contemporary Youth Orchestra, will also perform.
For the festival’s culinary aspect, LaureLive has partnered with Red Frog Events. Based in Chicago, Red Frog operates and curates all culinary aspects for Firefly Music Festival and the Big Barrel Country Music Festival. There will also be daytime activities for kids, and music education, songwriting classes and performance workshops.
“This festival did not come together overnight,” states Elevation Group president and LaureLive executive producer Denny Young in a press release. “Laurel approached us nearly a year ago, to brainstorm ways to build its ‘Music with a Mission’ platform. What we announced today is the culmination of months of planning and communication. This is a great opportunity for Laurel, but also the beginning of a tremendous asset for Greater Cleveland. It is something that we are very proud to be a part of.”
Students will have active roles in the production and staging of the event, and they'll delve into learning all the aspects associated with event production, marketing, public relations, sponsorships, talent relations, artist booking, contracts and legal and more.
For the full festival lineup, hours, ticket sales, parking and additional information, please visit LaureLive.com