Rock Gaming Rebrands Downtown Casino as 'JACK Cleveland Casino'

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Rock Gaming, which took over Cleveland's Horseshoe Casino operations and management, is renaming the place "JACK Cleveland Casino."

That's pretty much the long and short of the latest news. There's ample room, naturally, for assorted wordplay and snark in the months and years to come.

CEO Matt Cullen explained the significance of "JACK" on a conference call today: "It's like the voice that’s on your shoulder saying, 'Let’s go have some fun.'" The Detroit Free Press elaborated: "The name Jack is meant to convey youth, excitement and spontaneity."

Follow the link above to our earlier story about Rock Gaming reconsidering the voter-approved "Phase II" casino plan, which is looking more and more like "mixed-use development" on Huron Avenue. As pure conjecture, we're envisioning plenty of residential units


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