Ohio.org announced its brand new Ohio tourism campaign last fall, and today it's been officially launched.
The campaign is designed to attract both Ohioans and potential visitors from all over the Great Lakes Region.
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We all know there are a ton of (good) reasons to visit Ohio. A new state tourism campaign launching next week hopes to further share those reasons. But the messaging, at least at first, will stay close to home.
The "Find It Here" campaign has chosen other Ohioans as its primary target. Turns out Ohioans really like to visit places in Ohio — 80 percent of the 200 million tourism visits in 2014 came from people traveling within the state.
"We know that we need Ohioans to enthusiastically embrace this brand," TourismOhio director Mary Cusick told Cleveland.com. "We need to start here. It's where we get most of our tourists."
The campaign will air commercials throughout the state, as well as in Pittsburgh and Detroit, and will feature some of Ohio's most iconic places. Cedar Point and the National Museum of the U.S. Air Force will make an appearance in the branding, for example. The campaign is estimated to cost abut $6 to $8 million overall.