Since its founding nearly 50 years ago in 1968, MOCA Cleveland has presented the work of more than 2,000 artists to audiences in Northeast Ohio. As MOCA Cleveland celebrates the fifth anniversary of its Farshid Moussavi-designed building and as the organization looks ahead to its 50th anniversary in 2019, MOCA Cleveland announced this week that, effective immediately, all visitors ages 18 and under will now receive free admission. Although students have been free with valid IDs, the organization says the rule change is part of a larger effort to lower barriers for visiting MOCA Cleveland and encourage young and future audiences.
“We celebrate this occasion to lower barriers to admission, especially for our local families and teen audiences,” says MOCA Cleveland executive director Jill Snyder. “This move also signals MOCA Cleveland’s dedication to the cultivation of future audiences and socialization among young audiences.”
Over 18 years old? The organization offers many free events and opportunities to experience the museum and view its current exhibitions for free throughout the year, including: public opening night parties, adult educational programs, student tours and Free First Saturdays, sponsored by PNC.
“MOCA Cleveland’s relevant programming is designed to reach diverse audiences and provide open platforms for complex and stimulating conversations,” MOCA Cleveland stated in its press release. “Lowering barriers to entry while also guiding meaningful experiences with contemporary art, MOCA Cleveland seeks to both broaden and deepen engagement, ultimately leading to a more vibrant, inclusive, empathic community.”
MOCA Cleveland’s current exhibitions include the first U.S. museum solo show by British artist Phil Collins (not the musician) and A Poet*hical Wager, a group exhibition of contemporary abstract artists from around the world who use abstraction to convey complex feelings and ethical concepts that can’t be depicted through representational imagery. For Collin’s first US museum exhibition, the artist has created six listening booths, each with a seven-inch vinyl recording of original songs created in collaboration with guests of a homeless shelter in Cologne, Germany. Collins installed a phone booth with a free line at the shelter, available for unlimited local and international calls, with the understanding that the conversations would be recorded anonymously. Collins offered selected recording to his musician-friends, who used the recordings to create new songs for the recording booths. MOCA Cleveland’s Fall 2017 Exhibitions remain on view through January 28, 2018.
(MOCA Cleveland) 11400 Euclid Ave., 216-421-8671, mocacleveland.org.