Courtesy of Wills Communication
Few (if any) rock bands have marketed themselves as well as KISS. Thanks to savvy singer-bassist Gene Simmons, the group successfully branded itself to become a money-making machine that just keeps feeding the coffers.
Simmons, who has just released Gene Simmons: The Vault Experience
, a collection of 10 CDs featuring 150 previously unreleased tracks, an “In Gene We Trust” oversized commemorative coin and a deluxe book containing more than 160-pages of unseen photos, will roll into the Rock Hall on Saturday, April 28, for a meet and greet that’s part of his 50th Anniversary in Rock tour.
The event, which begins at 10:30 a.m., will include a “songs & stories” session, during which Simmons and special guests will welcome fans as a group and share 50 years’ worth of anecdotes.
Past guests have included former KISS member Ace Frehley and current KISS drummer Eric Singer. Simmons will also take questions from the audience as part of a Q&A session.
As part of the "Vault Experience," fans can also meet the man. That will cost you, however, as a one-on-one experience with Simmons goes for $2000.