The Cleveland Browns Welcome You to the 'Hardland of America'


You read that right.

The orange is more orange, and the hardness is more hard.

Let's check in with the Browns' official site for the explanation:

“Football from the Hardland of America,” a phrase that will be seen on signs, banners and more at Browns training camp, FirstEnergy Stadium and throughout Northeast Ohio, embodies the refreshed identity of the Cleveland Browns.

Consider it a starting point for the next generation of Browns football, which simultaneously hearkens back to the early years of one of football’s most storied franchises.

Nothing fancy. Grit. Determination. Perseverance.
And let's check in with how this is obviously going over on Twitter:

Why are they so bad at slogans?

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