NF: If you go back and look at it through the recent years, the one consistent theme is that it’s a commercial campaign to sell apparel. I don’t see how anyone could look at this and say, “MLB is honoring the fallen by pushing camouflage hats on people.” It’s just not the case.
UW: But they would probably say — and this brings us back to the financial aspect — that they’re donatiing their profits to military charities and so forth. But I gather that that’s what you’ve been taking issue with, either in terms of their transparency or their follow-through.
NF: Right. But making a charitable donation and coming up with a dignified campaign don’t have to be mutually exclusive. I think a lot of people started looking at all this with a little more skepticism after Brandon McCarthy [MLB pitcher who was then with the Dodgers, now with the Rangers] sent out that tweet a couple of years ago.
generations of soldiers died protecting our country and its freedoms- don't forget to buy an official baseball hat to say thank you— Brandon McCarthy (@BMcCarthy32) May 29, 2017
I had actually put together a document that proposed how MLB could do this the right way. I highlighted a lot of the issues where we were totally missing the boat with it. Like, just for one example, the Dodgers sent out photos of players in their Memorial Day hats, and it said, “Fresh,” with a fire emoji.
It’s like, really? That is so tone-deaf. I mean, that is just patently offensive, to suggest that that’s even approaching anything like a dignified way to memorialize people. And now it’s not just camouflage caps and jerseys — you have the camouflage eye black, the cleats, the socks, the arm sleeves. It’s turning into dress-up at Halloween. And what you don’t see, through any of this, is any acknowledgment of “This is so-and-so who died. This is their name and their story.” These are real people who died, they have families left behind. And when you actually talk to the families, they care about their lost loved ones’ stories and keeping their names alive. They don’t care about camouflage.
And it’s not just the camo itself — it’s how it’s presented. When you have to really dig and find the fine print that says they’re donating the proceeds — and even then, the fine print is basically “Take our word for it, we’re donating to charity” — that’s problematic. Nobody would look at that and say it looks like a benevolent charitable campaign.
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