Most Popular News Source in Northeast Ohio, By Far, is Fox 8


  • Fox 8
A Pew Research Center survey of news dynamics in the Cleveland-Elyria Metropolitan Statistical Area earlier this year found that Northeast Ohioans get their news, overwhelmingly, from Fox 8.

More than one in five respondents said that they most often got their news from WJW. The second-most popular news outlet, at nine percent, was the Plain Dealer. The three other local TV news stations, WKYC (Channel 3), WEWS (Channel 5) and WOIO (Channel 19), were not far behind.

Roughly 40 percent said that they got their news from local TV, while 25 percent tended to read online news sites. Sixteen percent read news in print sources, and 14 percent consumed theirs on social media. Only four percent of respondents said they got their local news from radio outlets.

The dominance of Fox 8 among the local TV stations is well-known, but to see its popularity dwarf that of The Plain Dealer / is somewhat surprising.

At a Press Club event in April, Fox 8 News Director Andy Fishman provided some commentary on how his station would remain on top in the future in response to a question about connecting to younger audiences.

"We're all fighting to be that brand that everybody knows," he said. "Local news is always going to be around. There's always going to be a need for it. It's going to become more personal, more tailored to the individual. The technology still has to catch up, but it's coming very soon. So you just wanna be the last one standing. Call us a dinosaur, but the last dinosaur eats best, and you want to be the brand that people know." 

The Pew study found that the perception of local news was nowhere near as dire nor as hostile as perceptions of national news. Eighty-five percent of respondents felt that local media do either "very well" or "fairly well" at keeping the public informed.

The easiest topics to stay informed about? The weather and sports.

Sign up for Scene's weekly newsletters to get the latest on Cleveland news, things to do and places to eat delivered right to your inbox.

We’re keeping you informed…
...and it’s what we love to do. From local politics and culture to national news that hits close to home, Scene Magazine has been keeping Cleveland informed for years.

It’s never been more important to support local news sources, especially as we all deal with the ramifications of the coronavirus pandemic. Almost everything Scene is about -- our stories, our events, our advertisers -- comes down to getting together. With events on hold, and no print distribution for the foreseeable future, every little bit helps.

A free press means accountability and a well-informed public, and we want to keep our unique and independent reporting available for many, many years to come.

If quality journalism is important to you, please consider a donation to Scene. Every reader contribution is valuable and so appreciated, and goes directly to support our coverage of critical issues and neighborhood culture. Thank you.

Comments (2)

Showing 1-2 of 2

Add a comment

Add a comment