Cleveland Entrepreneur Has Created a Healthy Cookie Dough Snack Bar


  • Photo by Evey Weisblat
You'd think "healthy foods" and "cookie dough" were mutually exclusive categories, but a new Cleveland-based snack bar company is defying those odds.

Whoa Dough
, which hit the market a few weeks ago, offers a guilt-free and surprisingly nutritious snack experience. The company is selling
five cookie dough bars, all made from simple ingredients and categorized with buzzwords like non-gmo, plant-based and gluten-free.

Todd Goldstein, who has owned and operated business incubator LaunchHouse since 2008, founded the Cleveland-based snack bar company in 2017. A self-diagnosed Celiac for years, Goldstein wanted to provide his young kids, also gluten-free, with a healthy and nutritious snack that would also taste good.

A year and a half later, that product is on the market.

“We’re excited — it’s a Cleveland brand and we think we can really put Cleveland on the map," marketing director Michael Rajka tells Scene.

The ingredients really are simple: almonds, almond butter, honey, chocolate chips, and a handful of health food staples on the order of "arrowroot powder." Bars come in five flavors: sugar cookie dough, peanut butter cookie dough, chocolate chip cookie dough, sprinkle sugar cookie dough and peanut butter chocolate chip cookie dough.

Each snack bar contains 7 grams of protein, 3-4 grams of fiber and 7-9 grams of sugar. While the snacks don't qualify as vegan and do contain nuts, all are non-gmo, egg-free, grain-free, soy-free and, of course, gluten-free.

Whoa Dough bars, which do in fact taste healthy and are similar to a protein bar, can be found at Muvel Healthy Food Society in Chagrin Falls and at Miles Farmers Market in Solon. Goldstein has also cut a deal with Heinen’s grocery stores, which will stock the bars on their shelves come September.

The product is also on, where bars come individually wrapped in boxes of 10 for $26; and on the national market, with interest from sellers in Colorado, Texas and California.

According to Rajka, Goldstein's kids love the final product. “Demo-ing and sampling, they were enjoying them," he says. "We found that a lot of kids really enjoy the bars."

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